"I’m thrilled for Let’s Play Games to acquire Holdson Limited. Holdson has been in operation since 1939 and I am inspired by and aspire to that kind of legacy. Let’s Play Games and Holdson run complementary business models; which made this acquisition attractive to both parties.

Let’s Play Games has risen to a dominant position in our chosen industry by using our lifelong commitment to and understanding of tabletop gaming to inform our distribution to local game stores and independent retailers. Our sales of puzzles and toys have been negligible to date despite a large percentage of our customer base already retailing these products. Holdson has been manufacturing puzzles and distributing toys for decades, with the bulk of their revenues driven by sales to the mass market and major retailers. I look forward to leveraging product and customer segment synergies, as we bring these two businesses together.

I am deeply grateful that Fleur and her team will remain a part of the business and will be able to share their extensive experience with Let’s Play Games."

Scott Hunstad - Managing Director of Let's Play Games

"We are excited to start working with Let's Play Games. This acquisition represents a great new chapter in the Holdson company story. It allows both sides to do what we do best but also positions both companies for new opportunities to expand market segments in both New Zealand and Australia. Pleasingly, our teams quickly aligned on a shared vision for our brands and future ambitions.

Let's Play Games will be a fantastic strategic partner with amazing industry depth and experience. Their scale, distribution networks and supplier relationships are expected to strengthen Holdson's product offering, supply chain and access to market.

I am proud of our company heritage and what this stands for, so it is poignant that Scott and his team place such value in our Holdson identity, manufacturing ability and our brand legacy.

Two companies who are 100% committed to investing in our brands, products and people. We are thrilled to join the Let's Play Games family and look forward to a strong partnership for years to come."

Fleur Tisdale - Managing Director of Holdson Limited